Think about the first thing you did this morning. If you’re an early bird, chances are it was flipping on a light, and you thought nothing of it. But electricity was a far cry from the mundane 140 years ago, denounced by many leading scientists as a fairy tale. But Thomas Edison persevered, and here we are living in a perpetually lit-up world.
Innovation is not an easy process, but it has the power to propel you into the business world and open doors. The first step in turning your idea into a product is sharing it with the world. In hindsight, we were too focused on our product and thought it would sell itself,” said Helgeson. “You need a plan to [market it].”
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In a previous Business News Daily interview, marketing and communications professional Nicole Lininger said that many entrepreneurs who are just starting out don’t have a large advertising budget to promote their inventions. But that doesn’t have to stand in their way, she said. Lininger recommended starting off with a strong social media marketing plan, which is cost-effective and wide-reaching.